If you want more visitors
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- Structuring the content on your website so that search engines can classify it properly.
- Optimising the content so it matches up with the sorts of things people typically search for.
- Online advertising programmes and methods.
- Whether and how to use social networks like Facebook, twitter and Instagram as part of your marketing.
- How to organise and communicate your web marketing strategy in a traditional marketing plan.
- How to access, prioritise, analyse and USE the overwhelming plethora of data being generated about your website.